Why the red 1's?

The red 1's is a name I developed to illustrate my passion for advertising. 

When you eat your smarties do you eat the red ones last? 

When I was five and first starting to be affected by the media entering my home my answer was yes, I do eat the red ones last. They're the best ones. I don't know why they're the best. But I'll buy in.

The smarties campaign is the first one I can remember, and I strive to be as creative as those mullet sporting, hypercolour wearing creative people were when they developed the classic campaign in the 80's.